Jockey captured its first designer license and established a line of men's underwear for Yves St. Laurent.
The introduction of Jockey for Her made the most famous name in men's underwear the most comfortable name in woman's underwear. Donna Wolf Steigerwaldt sensed that women would appreciate the comfort of cotton. Her intuition was right - Jockey for Her was a triumph.
Jockey for Her was such a success that the next logical step was women's hosiery. Jockey for Her hosiery was introduced in 1988. Production was up to 300,000 pieces per week in the first few months of production.